Presence, Identity, Reputation, Relationships are some of the keywords that you should bear in mind when using different social media platforms to promote your business because they are the building blocks of effective marketing. Simply using these tools should position your company as a trusted authority.
In order to establish such an authority you first need an online presence. Your customers need to know who you are, what you do and where they can find you. Facebook, LinkedIn and Twitter are a good place to start.
You also need a clear plan of how to utilise your social media outlets effectively. You cannot just have online profiles; you need to use them in a way which is conducive for your company’s growth.
Reputation and Identity
Be honest about who you are. In the age of information, it will not take long for consumers to smell a rat. If you want to build a strong reputation it is vital that your potential consumers know who you are representing and what you intend on offering them.
Relationships and Communities of Interest
You can also create communities of interest using the various social media platforms available online. Different people like different things. A blog article will appeal to some members of your target audience, but others may prefer to watch a video or receive a weekly update regarding information relating to your company. There are so many potential customers that you could be missing out on, but it doesn’t have to be this way. Know your target audiences; create communities and sub-communities of interest online via the various platforms you have chosen. Upload a video on YouTube, post it on your Facebook, retweet it on Twitter and blog about it on your website. Digital technology has revolutionised the way businesses operate, it has made it easier for companies to reach a target audience far beyond the constraints of a geographical location. It has also enabled consumers to seek out the information they want, without all that added jargon (to some extent anyway)
Once you start attracting attention to your social media sites you will start to see your fan base grow and you will be able to monitor your online interactions.
Brand monitoring tools will help you identify and respond to issues that customers raise on social media platforms outside your own web site. Any PPC management expert can help you with that. Be sure to respond to these efficiently and effectively in order to maintain those customer relationships.
If you find that you do not have the time to juggle all these social media sites personally, why not get a social media specialist to do it for you. Social media is everywhere and it is an integral part of any marketing strategy. So go on, start building those blocks!