Panda and penguin updates are Google algorithm updates. The biggest buzz in the SEO field is with latest algorithm update known as penguin.
First panda updates were launched on Feb 23, 2011 which was designed to reduce the rank for low quality sites. The sites which are copying content from other sites and low value addition for the user will be ranked down. Hence it will provide better ranking to original useful contents. The main penalty reasons of these updates are keyword stuffing, low quality text and over optimized anchor text etc.
Till date the 13 panda updates have come. The sites which want to overcome the panda update should use original unique content, should not use the same content again and again and must remove all the copied and duplicate content. These updates allow users to get unique informative appealing content.
The latest update known as penguin update was introduced on April 24, 2012 which is designed to find out and flag the sites which are not as per Google’s quality guideline. This specially blocks the black hats sites and also penalties to irrelevant links. The main penalty reasons of these updates are thin content, high bounce rates etc.
The sites which want to overcome the penguin penalty should use original natural anchor text with context thematic links. Sites having rouge/waste links must remove all the waste content to be safe from penguin updates. Websites with variety of back links supporting the theme of the content will be benefited.
Both the updates hits on different issues and one must know the update that is hitting their site ranking. Goggle scrolls it’s both the updates periodically. Panda and penguin both are algorithm update and sites once hit by any of these updates will have to recover and to wait for the refresh.
The best way to be away from any such updates is to be informative, original, specific and relying on the honest work and link building. Key words stuffing, inaccurate , non informative and waste link building can give you instant result but certainly will lead you to get stuck in such Google updates.